Even the most data-driven teams make decisions on vibes. Sometimes it’s speed. Sometimes it’s budget. Sometimes it’s ego. And sometimes, just sometimes, it’s fear of asking the wrong question.

At Lakmoos, we work with companies who want to move fast and ask well. But we kept noticing something strange: different teams, industries, and workflows often fall into archetypal patterns. The same excuses. The same bottlenecks. The same research ghosts.

So, we made something playful and (uncomfortably) accurate:

🃏 The Lakmoos Tarot: 11 Archetypes of Research in the Age of AI

This isn’t a deck for fortune-telling. It’s a mirror.

Why tarot, though?

Because strategy decks are boring.
Because PowerPoint can’t call you out.
Because sometimes your insight problem isn’t about method, it’s about mindset.

(Also, we are a GenZ team. Tarot culture is our culture.)

The Lakmoos Tarot reframes common research behaviors as recognizable, symbolic “cards.” Each card reflects a belief, a blind spot, or a potential waiting to be unlocked with synthetic panels or AI agents.

Use it to:

• Start honest conversations inside your team

• Diagnose your current research blockers

• Inspire clients to think differently about AI

• Laugh at what we’ve all done before

  
  

🃏 The 11 Lakmoos Tarot Cards

1. The Gut

"We’ve done this before. We know what works."

The instinct-led decider. Doesn’t ask because it feels right.
Shadow symptom: Skips research entirely. Celebrates speed, fears input.

AI prompt: Run a dry test with synthetic panels. Trust your gut, but test it fast.

2. The Validator

"We’ll wait for the big survey results."

Believes research should be perfect or not done at all.
Shadow symptom: Research arrives too late to matter.

AI prompt: Use AI agents to simulate early-stage reactions before the survey lands.

3. The Skeptic

"I’m not convinced AI can do what a real person can."

Doubts the idea of synthetic panels, but hasn’t tested them.
Shadow symptom: Asks what’s missing in AI, not what’s missing without it.

AI prompt: Compare AI vs human panel outcomes side-by-side.

4. The Shadow Report

"We did the research… but no one used it."

Insight without activation. Smart work that sits in decks.
Shadow symptom: Insight is seen as a deliverable, not a tool.

AI prompt: Add AI agents to translate results into actions automatically.

5. The Real-Time Oracle

"Let me check what the AI panel says right now."

Embraces speed, simulation, and layered decision-making.
Shadow symptom: Can be ignored by slower parts of the org.

AI prompt: Use AI agents to support less confident teams with question framing.

6. The Overloader

"We have dashboards for everything."

Surrounded by data, but starved of clarity.
Shadow symptom: Confuses volume with insight.

AI prompt: Let AI agents synthesize what matters before drowning in noise.

7. The Ghost Respondent

"I think the panelist was just clicking through…"

Haunted by bad data. Low attention, low trust.
Shadow symptom: Distrusts results, but keeps using them.

AI prompt: Use synthetic panels with behavioral simulation and zero dropout.

8. The Parallel Seer

"Let’s test it with AI and humans in parallel."

Believes both methods have value. Wants confidence, fast.
Shadow symptom: Still figuring out where AI fits best.

AI prompt: Use dual-panel designs for strategic coverage, then optimize.

9. The Silent Slide

"We didn’t have time to ask."

That one decision in the deck that skipped insight. No one talks about it.
Shadow symptom: Becomes a pattern, not a one-off.

AI prompt: Inject micro-surveys with AI panels into everyday workflows.

10. The Invisible Audience

"We can’t afford to ask that segment."

Niche, hard-to-reach, or legally sensitive audiences.
Shadow symptom: These voices go unheard in strategy.

AI prompt: Use AI respondents to simulate rare or protected populations safely.

11. The Insight Evangelist

"I want research to be the default, not the exception."

The future-ready strategist. Knows that asking better unlocks growth.
Shadow symptom: Can feel like the only one pushing for insight culture.

AI prompt: Build always-on infrastructure with Lakmoos panels and agents.

🧠 One Last Card to Keep in Mind

The Future Card

Research is not a phase. It’s a rhythm.

In a world that moves fast, research can’t stay slow.
With AI respondents and AI agents, you don’t need to wait. You just need to ask. Bravely, frequently, and without delay.

👉 Want your own Lakmoos Tarot deck?

Let us know at hello@lakmoos.com, all our clients already have a copy in their offices!