Privacy policy

We are Lakmoos AI s.r.o., a company incorporated under the laws of the Czech Republic, registered at the Regional Court in Brno under file no. C 134405, with registered office at Příkop 843/4, Zábrdovice, 602 00 Brno, Czech Republic, ID number: 19395108. As personal data controllers, we process some of your personal data through our website www.lakmoos.com/calculator (“Website”).

In this privacy policy, we would like to inform you about how we handle your personal data as a data controller when providing Services and when you visit our Website. Processing of personal is done under Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data and repealing Directive 95/46/EC (General Data Protection Regulation) (“GDPR”).

If you have any questions related to GDPR or related to our processing activities, please do not hesitate, and contact us at hello@lakmoos.com.

Range of personal data processed

When you use our Calculator on the Website, we may process the following categories of personal data you provide:

Input Data: Information about your company's research activities, such as the number of research projects per year, average spending on one research project, and the number of years conducting research projects.

Calculations: We generate data based on your input, such as potential savings and insights.

Contact Information: If you opt to receive more information from us, we will collect your work email address for further communication regarding our product offerings.

Purpose, legal, basis and data analysis

Service Provision and Data Analysis: Your data enables us to provide personalized calculations through our calculator tool and to analyze usage patterns to understand which companies are interested in our services.


Legal basis: Our legitimate interest (Article 6.1 (f) GDPR) in providing personalized services, improving our offerings, and understanding our user base.

Duration: Data is processed and retained for as long as necessary to fulfill these purposes, including ongoing analysis. Data will be reviewed periodically for relevance and accuracy, and anonymized or deleted when no longer required for these purposes or upon your request.

Further Communication: If you provide your email address, we use it to initiate potential sales conversations as requested. We may also associate your email with your usage data to create a more comprehensive profile of your interests and needs.

Legal basis: Consent (Article 6(1)(a) GDPR), explicitly given through the optional email field. Additionally, the processing of associated usage data is based on our legitimate interest in personalizing and tailoring our communications to your interests (Article 6(1)(f) GDPR).

Duration: Email addresses and associated usage data will be retained as long as they are useful for maintaining communication with you and providing insights into our service usage, or until you withdraw consent or request deletion of your data.

Sharing of personal data

We act as the data controller. We determine the purposes and means of the processing of personal data. For some types of processing, we may use other companies to help us, including:

Our Workers: Help us with the development of the Website, troubleshooting, and providing other services in connection with the Website.


HubSpot, Inc.: Provides CRM for our Website, secure storage of personal data, and helps us with the processing of all inserted personal data. The company is registered under the Data Privacy Framework: https://www.dataprivacyframework.gov/s/participant-search/participant-detail?id=a2zt0000000TN8p AAG&status=Active.

What rights do you have

You have the following rights in relation to our processing of your personal data:

right of access to personal data;

right to rectification;

right to erasure (‘right to be forgotten’);

right to restriction of data processing;

right to data portability;

right to object to processing;

right to withdraw a consent; and

right to file a complaint with respect to personal data processing.

Your rights are explained below so that you can get a better idea of their contents.

The right of access means that you can ask us at any time to confirm whether or not personal data concerning you are being processed. If they are, you have the right to access the data and information for what purposes, to what extent, and to whom they are disclosed, for how long we will process them, and whether you have the right to rectification, erasure, restriction of processing or to object; from which source we obtained the personal data, and whether automated decision-making, including any profiling, occurs based on the processing of your personal data.

The right to rectification means that you may request us at any time to rectify or supplement your personal data if they are inaccurate or incomplete.

The right to erasure means that we must erase your personal data if (i) they are no longer necessary for the purposes for which they were collected or otherwise processed; (ii) the processing is unlawful; (iii) you object to the processing and there exist no overriding legitimate grounds for processing; (iv) this is required of us based on a legal duty or (v) you withdrew consent on which the processing is based and there is no other legal ground for the processing.

The right to restriction of processing means that until any disputable issues concerning the processing of your personal data are resolved, we must restrict the processing of your personal data.

The right to data portability means that you have the right to obtain personal data that concern you and which you have provided to us and which are processed in an automated manner and on the basis of consent or contract, in a structured, commonly used and machine-readable format, and the right to have these personal data transferred directly to another controller.

The right to object means that you may object to the processing of your personal data that we process for the purposes of our legitimate interests, especially for the purposes of direct marketing. If you object to processing for the purposes of direct marketing, we will no longer process your personal data for those purposes.

The right to withdraw a consent means that you may any time withdraw your consent you give us. For the purposes of this Privacy Policy, you may withdraw your consent when we are sending you newsletters with which you agreed. You may withdraw it by clicking “unsubscribe” in every newsletter we send you or by contacting us at e-mail stipulated above. Do not forget that before you withdraw your consent our processing is legitimate, and it is not affected by the withdrawing.

The right to file a complaint means you may also file a complaint with the relevant supervisory authority, which is the Office for Personal Data Protection located at Pplk. Sochora 27, 170 00 Prague 7.

You can exercise all your rights by contacting us at the following e-mail address: hello@lakmoos.com.

This policy is effective from 25. 4. 2024.

Get in touch

Run your next research project for just € 3k

Enterprise? Run unlimited research from € 3 200 / month.

Get in touch

Run your next research project for just € 3k

Enterprise? Run unlimited research from € 3 200 / month.

Get in touch

Run your next research project for just € 3k

Enterprise? Run unlimited research from € 3 200 / month.

Honest answers on a 20 % budget. Lakmoos answers surveys with data models instead of real people. We aim to replace 20 % of traditional surveys with real-time insights by 2030, saving $30 Bn in research costs and 35 Bn hours of fieldwork globally each year.

Quick contact

Příkop 843/4

Brno 60200

VAT CZ19395108

Lakmoos AI s.r.o. 

Copyright © 2024 Lakmoos. All rights reserved.

Honest answers on a 20 % budget. Lakmoos answers surveys with data models instead of real people. We aim to replace 20 % of traditional surveys with real-time insights by 2030, saving $30 Bn in research costs and 35 Bn hours of fieldwork globally each year.

Quick contact

Příkop 843/4

Brno 60200

VAT CZ19395108

Lakmoos AI s.r.o. 

Copyright © 2024 Lakmoos. All rights reserved.

Honest answers on a 20 % budget. Lakmoos answers surveys with data models instead of real people. We aim to replace 20 % of traditional surveys with real-time insights by 2030, saving $30 Bn in research costs and 35 Bn hours of fieldwork globally each year.

Quick contact

Příkop 843/4

Brno 60200

VAT CZ19395108

Lakmoos AI s.r.o. 

Copyright © 2024 Lakmoos. All rights reserved.