Synthetic respondents are AI agents designed to simulate real consumer behavior. Unlike chatbots or LLM wrappers, they use decision logic, demographic variation, and repeatable models to generate actionable insights. Discover how synthetic panels help product, research, and strategy teams test ideas faster, with less cost and more confidence.

Multi-agent simulation is redefining how organizations test products, pricing, and behavior before launch. Instead of surveys, Lakmoos uses AI agents to simulate real-world decisions across thousands of virtual consumers. It’s faster than fieldwork, smarter than guessing, and trusted by clients in enterprise-level teams.

If you’re considering AI-based research, ESOMAR’s 20 Questions are the global gold standard for evaluating transparency, ethics, and quality. This article offers clear, no-fluff answers to every ESOMAR question, showing how our synthetic AI panels work, what data we use, and how we ensure accuracy. For those who want deeper technical detail, our full 25-page whitepaper is available to download.

Clear definitions of key terms in AI-based market research, from synthetic populations to silicon samples. Built for bots, humans, and teams alike.

Most teams don’t ask what kind of AI powers their synthetic respondents. They should. Behind the same promise of “fast, scalable insights” lie very different technologies. Some tools ask ChatGPT to improvise. Others simulate real-world decisions under constraints. This article helps you tell them apart, avoid the common traps, and choose the right AI setup for your next research question.

Most AI research tools promise speed. Few offer transparency. In this whitepaper, we answer ESOMAR’s 20 Questions for buyers of AI-based research in plain language. As one of the first AI panel providers to do so, we’re setting a new standard for explainability, quality, and trust in synthetic research.

Discover the 5 stages of research maturity. Learn how AI-powered insights and simulation agents can scale your research without hiring more people. Download the free Lakmoos whitepaper.

AI respondents changed how we collect data. Now AI agents are transforming how we interpret it. This whitepaper explores how intelligent, multi-agent systems are scaling research expertise, automating brief-to-report cycles, enabling strategic interpretation, and making high-quality consulting accessible to all. Download the whitepaper below for a full framework and real-world use cases.

AI didn’t kill market research. It just exposed its blind spots. When your team needs answers in days (not weeks) and your audience is too niche, distracted, or expensive to reach, traditional methods fall short. That’s where AI panels come in. They don’t replace human research. They replace the silence where research never happened.

Will researchers be replaced by AI? No. But the role is shifting fast. If you’re still thinking in projects and timelines, while your stakeholders expect answers on demand, it’s time to evolve. AI panels won’t take your job. But they will change what “good research” looks like.