Aug 28, 2025
Forget the Data Dump: The Future of Research is Progressive Enrichment
Many leaders assume AI research only works if they release years of surveys and CRM data. Progressive enrichment offers a different path. By starting with minimal inputs, proving value quickly, and expanding data use step by step, organizations reduce risk, accelerate adoption, and unlock insights faster.
Aug 26, 2025
From Gut Feelings to Always-On Insights: The 5 Levels of Research Maturity
Most companies say they’re insight-driven, but their research systems tell another story. We introduce the Research Maturity Model, a five-level framework designed by Lakmoos to help organizations evolve from gut decisions to always-on, AI-powered insight. Discover where you stand and how synthetic panels and AI agents can unlock faster, scalable research at every stage.
Aug 20, 2025
Neuro-symbolic AI: Why Explainability Matters in Market Research
Neuro-symbolic AI = Explainable AI. It merges the speed of neural models with the clarity of symbolic reasoning, helping stakeholders trust, adopt, and scale AI-driven insights. Lakmoos applies this directly to market research so companies can move faster without blind spots.
Aug 13, 2025
Beyond Self-Report: Validating Synthetic Panels with Reality-Based Metrics
Self-reports can mislead. To drive decisions confidently, research needs to anchor in real-world actions, like customer acquisition costs (CAC), retention, or conversion. This article outlines why benchmarking against behavior is safer than beliefs, how to spot high-quality panels, and best practices in validation from neuroscience to national elections.
Aug 13, 2025
Cultural Fidelity: Why LLMs Fail at Simulating Real Consumers
How cultural bias in AI models affects global research and why Lakmoos takes a different path.
Aug 11, 2025
Lakmoos Tarot Cards: What Is In Store for You?
Every team has a research personality, some ask too late, some trust their gut, and some get lost in dashboards. At Lakmoos, we’ve seen these patterns repeat across industries, so we created the Lakmoos Tarot: 11 playful but painfully accurate archetypes that reflect how organizations make (or avoid) insight-driven decisions. Use this deck to provoke reflection, unlock faster research habits, and laugh at what we’ve all done before.
Aug 7, 2025
What Are Synthetic Respondents?
Synthetic respondents are AI agents designed to simulate real consumer behavior. Unlike chatbots or LLM wrappers, they use decision logic, demographic variation, and repeatable models to generate actionable insights. Discover how synthetic panels help product, research, and strategy teams test ideas faster, with less cost and more confidence.
Aug 4, 2025
Multi-Agent Simulation: The Future of Consumer Insight Has Already Begun
Multi-agent simulation is redefining how organizations test products, pricing, and behavior before launch. Instead of surveys, Lakmoos uses AI agents to simulate real-world decisions across thousands of virtual consumers. It’s faster than fieldwork, smarter than guessing, and trusted by clients in enterprise-level teams.
Jul 30, 2025
Lakmoos AI Answers ESOMAR’s 20 Questions for AI-Based Research Buyers
If you’re considering AI-based research, ESOMAR’s 20 Questions are the global gold standard for evaluating transparency, ethics, and quality. This article offers clear, no-fluff answers to every ESOMAR question, showing how our synthetic AI panels work, what data we use, and how we ensure accuracy. For those who want deeper technical detail, our full 25-page whitepaper is available to download.
Jul 25, 2025
Glossary: AI Panels and Synthetic Research Terms You Should Know
Clear definitions of key terms in AI-based market research, from synthetic populations to silicon samples. Built for bots, humans, and teams alike.