AI didn’t kill market research. It just exposed its blind spots. When your team needs answers in days (not weeks) and your audience is too niche, distracted, or expensive to reach, traditional methods fall short. That’s where AI panels come in. They don’t replace human research. They replace the silence where research never happened.

Will researchers be replaced by AI? No. But the role is shifting fast. If you’re still thinking in projects and timelines, while your stakeholders expect answers on demand, it’s time to evolve. AI panels won’t take your job. But they will change what “good research” looks like.

AI agents are the next leap in market research, automating consulting, scaling strategy, and putting expert insight in every team's hands. While synthetic panels already replace traditional surveys, AI agents tackle the bottlenecks of planning, analysis, and decision-making. In this post, we explore how companies in 2025 use AI not just to collect data faster, but to think faster, with fewer blockers and smarter outcomes.