21. 7. 2025
Why Research Needs More Than Just Speed
The market research industry has already embraced automation in fieldwork. AI respondents and synthetic panels have made it possible to run surveys instantly, simulate niche audiences, and track sentiment in real time. But while data collection has accelerated, interpretation remains slow, expensive, and manual.
That’s where AI agents get interesting.
What Are AI Agents?
Unlike simple automation tools or chatbots, AI agents are autonomous digital workers designed to simulate expert reasoning. They help teams:
Turn briefs into research-ready plans
Generate segment-specific hypotheses
Interpret results across multiple market conditions
Deliver actionable recommendations, not just dashboards
Think of them as your internal research consultants, on-demand, explainable, and ready to work across the full lifecycle of a study.
Why It Matters Now
As customer preferences shift faster than ever, organizations need more decisions to be backed by insight, not just the top 5% of strategic moves. But most teams don’t have the time or budget to run a full study for every product idea, pricing update, or creative campaign.
AI agents democratize access to high-quality research thinking by:
Replacing months of human consulting with minutes of machine reasoning
Supporting hundreds of daily micro-decisions with fast, defensible input
Freeing up expert teams for truly complex, novel work
Our whitepaper shows how this works in practice:
Instant expert consultation: Agents turn a business question into a complete research plan
Customizable scenario planning: Agents simulate how markets react to change
Democratized strategy: Research becomes available to all teams, not just leadership
Read the full whitepaper here:
👉 Download: AI Agents in Market Research (PDF)
AI Consultants: Scaling Research Expertise
Imagine having instant access to the world’s top experts for consulting your specific market research topic. Today, only the luckiest managers at top companies can afford this level of consulting. Tomorrow, it will be the standard, available to every employee with an innovative idea. AI agents bridge this gap.
AI agents surpass human cognitive limitations, delivering expert-level consulting at scale. These agents will take your research idea and transform it into a top-tier research plan, answering:
What to ask
How to ask
Whom to ask
What to do next
Where are AI consultants useful?
Instant expert consultation
Companies can afford strategic guidance in all decisions, not only the most important ones. AI agents will function as always-on market research consultants, providing:Automated research summaries with key takeaways.
Industry benchmarking and competitive analysis.
Strategic recommendations based on historical and real-time data.
Customizable insights & scenario planning
AI agents will design and consider potential business outcomes for specific use cases and situations. Decision-makers will be able to:Test different market scenarios.
Assess risks and opportunities using predictive modeling.
Receive personalized, on-demand strategic recommendations.
Democratizing high-quality research
Currently, strategic market research is often accessible only to enterprises with large budgets. AI agents will make top-tier consulting affordable and accessible to businesses of all sizes, transforming market research into a truly scalable and democratized service.
AI Respondents: Scaling Fieldwork
Hybrid AI models simulate consumer behaviour, including niche audiences, and process thousands of statements in seconds. At Lakmoos, we deliver 20 million responses every week to support industry leaders in banking, automotive, energy, retail, and telecom.
Unlimited research capacity: AI respondents enable businesses to collect insights 24/7, without logistical constraints.
Faster insights: Real-time processing reduces wait times, ensuring rapid survey execution.
Scalable and efficient: AI respondents complement traditional research, reducing costs while enhancing accuracy.
This evolution broadens access to consumer insights across organizations, creating a stronger foundation for data-driven decision-making. Studies show that companies integrating customer voice into strategic decisions at multiple levels can see a +30% profit increase (Forrester, 2018).
Where are AI respondents useful?
Twenty years ago, the Internet era transformed market research with online panels, making data collection faster and more accessible. Today, in the AI era, the next evolution is here: AI panels enable businesses to keep up with rapidly shifting consumer opinions. Instantly & at scale. The world moves faster than ever, and so should the technology we rely on for insights. AI-powered research is the natural next step, bringing agility, depth, and scalability to decision-making.
1. Instant & scalable data collection
Companies will no longer need to rely on slow and expensive human panels. AI respondents enable real-time, automated data collection, providing:
Unlimited survey responses without logistical constraints.
Faster turnaround times, reducing research cycles from weeks to hours.
Continuous data streams, allowing businesses to track consumer sentiment in real time.
2. Hyper-targeted consumer insights
AI respondents don’t just collect data; they simulate and analyze consumer behaviour at scale. Decision-makers can:
Segment and analyze niche audiences instantly, including children.
Test multiple survey scenarios without additional costs.
Simulate future customers and alternative scenarios.
3. Democratizing market research
Today, large enterprises dominate access to up-to-date consumer insights. AI respondents remove financial and operational barriers, making market research:
Accessible to businesses of all sizes and decisions on all levels.
Affordable, with costs reduced by eliminating manual data collection.
Scalable, allowing any team to incorporate real-time consumer feedback into decision-making.
