21. 7. 2025
Is your company truly insight-driven or just running projects?
In the age of AI, research can't remain a silo or an afterthought. It must become infrastructure.
That’s why we developed the Consumer Research Maturity Model (CRMM), a practical framework to help organizations assess their current research capability and scale it with confidence.
🎯 Download the Full Framework PDF →
Most companies believe they’re insight-driven. But when you look closer, what you often find is a research function built for projects, not for speed, scale, or everyday decisions.
That’s not a flaw. It’s a stage.
Just like design or product innovation, research maturity evolves. And in the age of AI, that evolution is accelerating. At Lakmoos, we developed the Consumer Research Maturity Model to help you assess where you are and what’s possible next.
What Is the Research Maturity Model?
Inspired by models like the Nielsen Norman UX maturity scale, the CRMM maps how organizations evolve their research—from gut-driven instincts to fully embedded, AI-powered insight systems. It identifies five distinct stages:
Gut-Driven: No research process, just intuition.
Project-Based: Research occurs only for big launches or campaigns.
Embedded: Research is part of major projects but not yet scalable.
Distributed: Research is democratized but fragmented across teams.
Continuous: Research is always-on, AI-enabled, and fully integrated.
🔍 Each level includes real symptoms, risks, and next steps, so you can pinpoint where your organization stands and where to go next.
Why Research Maturity Matters in 2025
In today’s fast-paced environment, decisions must be:
Faster: No time for 6-week research sprints.
More inclusive: Every team needs access to insights.
More adaptive: New markets, channels, and audiences demand continuous learning.
Organizations that treat research as infrastructure, not a bottleneck, are winning. The CRMM shows how to make that transition.
💡 Download the model to see how AI panels, synthetic respondents, and simulation agents fit into each stage.
Who Is This For?
CMOs & CPOs modernizing their insight stack
Insights and Research leads looking to scale without hiring
Design, Growth, and Innovation teams tired of skipping research
Strategy consultants building faster loops for better decisions
Whether you're starting from scratch or refining an advanced stack, this model helps diagnose gaps, guide investment, and unlock faster feedback cycles.
What You’ll Learn
📈 How to identify your current maturity stage
🧩 What tools and workflows are needed to level up
🦾 Where and how AI (especially simulation agents) fits in
🚫 Why skipping small research questions creates costly blind spots
🧠 How to democratize research without sacrificing quality
🎯 Download the Full Framework PDF →
